In your business, does it feel more productive, to be fulfilling the orders, or spending half a day on marketing or planning?You see, the majority of people go into business to escape working for a boss, or the long commute to work or the 9 to 5 boredom. They want freedom, flexibility and a better income.
So, they take the incredibly gutsy move and go it on their own. They step right out of their comfort zone and they become the boss!They are enthusiastic, because everything is new and exciting. Their mindset is in exactly the right place, and they attract the orders with their enthusiastic personalities. This could be as simple as attending a networking function, or dealing with the local printer, who knows someone that requires their services or product.
They are dedicated and everything gets done just right. The orders flow in, the business owners are happy, the suppliers are happy, now it’s time to fulfill the orders.So the mindset changes from “let’s go and get some orders” to “let’s get these orders filled.” The conversation changes at the networking functions and the local printer, to “Wow we’ve got all these orders to fill” and they inadvertently stop attracting any potential orders, with what they are saying.
Eventually they get all the orders filled and realize they need new orders. So they change their mindset and off they go again. The problem is though, that every time they go back to the “let’s get some orders” mindset they get less and less enthusiastic.
Why? Why do they get less enthusiastic? Because when they are fulfilling the orders they are in their comfort zone. That’s what they know best and humans will always gravitate towards the comfort zone.